The Bic pen company has apologized after a recent Facebook ad caused widespread outrage. The ad paid tribute to South African women on National Women's Day. But, many saw the message as sexist. It ...

There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen was ...

Sign up for the best picks from our travel, fashion and lifestyle writers. They’ve found themselves in hot water in the past over their pink pens ‘for her’ that ...

?is_from_webapp=1&web_id=7217677296050800129" target="_blank" rel="noopener">‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and ...

No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...