The Bic pen company has apologized after a recent Facebook ad caused widespread outrage.

Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen ...

But Bic Canada is now apologizing for an ad it says crossed the line. On Monday, the company began airing its Canadian back-to-school campaign for Bic pens.

THE South African branch of pen company Bic has been lambasted after it released an undeniably sexist advert which completely missed the mark.

In a bid to cash in on back-to-school shoppers stationary manufacturer BIC has launched a TV commercial advertising its girls-only Bic For Her pen range. The pink and purple writing tools which ...

There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...