Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

If you practice and enforce these foundational concepts, you’ll find that marketing your business isn’t so hard after all. These basics are skipped by most businesses using Facebook, Twitter and ...

Even though a new year will begin in just a few hours, it still isn’t too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company in 2013. Here ...