NEW YORK, NY--(Marketwire - Jan 30, 2013) - PENSRUS, a nationwide leader in the promotional products, imprinted pens, custom logo pens, and advertising business for over 50 years, is offering a wide ...

Bic's new pens for women spark laughter and criticism, raising questions about marketing strategies.

NEW YORK, NY-- (Marketwire -08/21/12)- Summer is coming close to ending, which can mean only one thing -- PENSRUS is back with their 'Back to School' Sale on custom logo pencils, personalized ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point ...

Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen was ...