Our house is not haunted, but just try to tell that to our guests. “Our water heater makes funny noises,” I warn. First-timers respond with a smile and nod -- and forget. “What was that noise?” is the ...

What do you associate with the word “generic?” Do the words “inferior” or “tastes like cardboard” come to mind? Or do you, like many people, associate name brands with people who are well-to-do, while ...