You know those little quotes on book jackets that say something nice about the pages within? Publishers have long required authors to obtain testimonials or “blubs” from other authors to help their ...

The publishing industry could look different in the future — the culprit: shifting thoughts toward book blurbs. If you have held a book before, most likely you have read or at least seen one. They ...

On their surface, book blurbs seem fairly innocuous, but in reality, they’re a small piece of the puzzle with a big impact—one that represents so much of what’s broken within the traditional ...

Folks, it’s time to talk about blurbs. You know blurbs, the choice little quotations from other writers or public figures touting the excellence of the book you are considering purchasing. They are ...

I've worked with hundreds of entrepreneurs on their books and the one aspect they tend to be most focused on — more than cover, title or even book content — is who's going to endorse their book. And ...

Will blurbs on book covers become a thing of the past? US publishing house Simon & Schuster is going to give it a try.

Commentary: At turns poignant and pitiable, a writer’s quest for affirmation in a blurbless world leads him to seek statements of praise for all sorts of writing. Credit: Getty Images. When publisher ...

Mr. Buckley is a novelist and a humorist. His most recent novel is “Has Anyone Seen My Toes?” See more of our coverage in your search results.Encuentra más de nuestra cobertura en los resultados de ...