This week, in conjunction with the start of the Consumer Electronics Show (CES) held in Las Vegas, Nevada, Brand Affinity Technologies (BAT) announced a partnership with the Consumer Electronics ...

It’s no secret that brand affinity — a shopper’s preference for a particular brand — can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to ...

When it comes to bolstering consumer relationships, loyalty is often the first phrase that comes to mind. The ultimate building block, however, lies in brand affinity, or the emotional connection ...

SAN FRANCISCO--(BUSINESS WIRE)--Stackla, the leading user-generated content (UGC) platform, today released a new study, titled “The 2017 Consumer Content Report: Influence in the Digital Age”. The ...

Iterable today released Brand Affinity, an intelligent personalization solution for marketers to measure customer sentiment. Powered by Iterable AI, Brand Affinity helps marketers identify, segment, ...

Here are some practical tips to get more engagement using Facebook Reactions and increase the level of affinity your customers feel toward your brand. Just over a year ago, Facebook released Reactions ...

IRVINE, Calif.--(BUSINESS WIRE)--Brand Affinity Technologies, Inc. (BAT), the expert in activating, engaging and monetizing the fan, has acquired the fan photography business and intellectual property ...

Are you a print subscriber? Activate your account. By Tim Nudd - 9 min 4 sec ago By Maia Vines - 2 hours 12 min ago By Asa Hiken - 2 hours 12 min ago By Will Johnson - 2 hours 39 min ago By Aleda Stam ...

If the Republican Party is known for its consistent stance and the Democratic Party for a more splintered opinion, it is no more apparent than in party members’ affinity towards certain television ...

There are things about NBA MVP Stephen Curry that are certain. On the court? Wow. It’s hard not to be impressed with the array of tools that he has at his disposal. Off the court? Model citizen, ...