Beach clubs, seasonal stores and boat trips — we break down where in Europe brands are popping up this summer.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The Interactive Advertising Bureau (IAB) has released its Metaverse for ...

What is a brand strategy? A brand strategy is a complete guide, a comprehensive road map that helps outline the details of your business. It includes your brand's mission, values, vision, target ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Ensuring your brand is recognizable to potential customers, no matter where they find you, is one of the most important parts of building a loyal audience. If the messaging a customer receives from ...

Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation ...

The Paris Olympics, the Venice Biennale, Brat… no one could argue that the past twelve months have lacked heavy-hitting cultural moments. Indeed, 2024 has seen no end of causes for fans of sport, film ...

Branding for architects isn’t just about having a beautifully designed logo. In fact, when it comes to promoting your architecture firm, a distinctive brand is fundamental to communicating what makes ...

Ideally, it should be possible for both agency and client teams to refer to guidelines and still find enough wiggle room for creativity and progress. That being said, guidelines sometimes seem to ...

From mass email to apparel and beyond, UAB’s brand touchpoints are diverse and varied. Reference this section for general logo usage guidance and review the Logo Usage Chart (PDF) for a high-level ...