Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

SXTC Global & DYADICA Global Declare New Battlefield of Branding: The Creation of their Brand Warfare Unit™. Brand ...

AI is no longer just a research assistant; it’s taking action. With advancements like OpenAI’s Operator, AI can now complete full tasks on a user’s behalf. Think: not just recommending a product, but ...

In 2025, playing it safe isn’t an option. It’s time for brands to stop following the rules and instead challenge them. There are so many touchpoints consumers engage with nowadays, and algorithms that ...

Like a software update no one agreed to install, AI has quietly and profoundly rewritten the rules of brand strategy. Zero-click search has effectively sidestepped the web, and AI-enabled systems now ...

Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution. This transformation underscores a renewed dedication to delivering outstanding digital services ...

Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings ...

Ralph Lauren Corporation’s RL brand elevation strategy continues to show tangible results, reinforcing the company’s position as a global premium lifestyle leader. In the second quarter of fiscal 2026 ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Global sports company PUMA, in partnership with creative agency adam&eveDDB, continues its journey of elevating the brand with a new brand marketing strategy ...