The National Football League is not new to global superstars nor controversy. The Puerto Rican singer’s selection as the halftime show performer has come with both – but will also bring more eyes from around the world onto the sport in a way the league has been craving.

Bad Bunny was the first Spanish-language record to win Album of the Year at the Grammys. On Sunday, he will headline the Super Bowl.

Bad Bunny's sports management and brand alliance agency Rimas Sports has entered into a new partnership with podcast publisher iHeartMedia to produce new, original podcasts and entertainment content dedicated to spotlighting and elevating Latino voices and stories.

The musician’s anti-ICE comments are sparking backlash ahead of his halftime performance at the Super Bowl.