Afro Unicorn and Build-A-Bear have embarked on a magical collab, offering shoppers a chance to create a unique plush friend.

Build-A-Bear’s focus on creating personalized experiences speaks to Afro Unicorn's mission of creating a world where kids can see themselves and we are thrilled to partner with them on the ...

Thankfully, Build-a-Bear is feeding into our kiddos' collective obsession by releasing a brand-new magical Pink Plush Unicorn ($26) they'll gladly squeeze once bedtime rolls around.

Anyway, if your kids do love unicorns, you should check out Build-a-Bear's newest stuffed-animal launch, the "Beary Fairy Friends" line. Need a break? Play the USA TODAY Daily Crossword Puzzle ...

BUILD-A-BEAR is now allowing customers to custom make their own unicorns – and they’re absolutely magical. With prices starting at £19.50 for the plush toys, they are a little steep, bu… ...

Alexandra Rollins said she was doing everything possible to track down a purple Build-A-Bear unicorn for her mother. The unicorn was a family heirloom owned by Alexandra’s great-grandmother ...

Mayfair's Build-A-Bear Workshop isn't cheap -- it can cost up to $50 for your kid to "make" a stuffed animal and adorn it with adorable accessories. Luckily, however, the experience delivers more ...