I'm down to the last chapter of The Commonwealth of Self Interest: Customer Engagement, Business Benefit and then have some editing to do. But I want to make sure that you keep getting some good ...

Rocket CRM has introduced new advancements to its platform designed to transform the way organizations approach Marketing ...

Earlier in this decade many thought online banking would kill off branch banking. Statistically speaking, the reports of branch banking's death have been greatly exaggerated. Across the United States, ...

In this exclusive Q&A with DemandGenReport, Dan Schleifer, Senior Director of Marketing at SAVO, shared key insights into the poll’s findings, including the role CRM and the sales process play in ...

It's no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed ...

If there is one thing all sales people can agree upon, it's that most companies have a poor CRM process. Fortunately, most of these challenges can be corrected by the sales managers, so I've decided ...

A successful CRM project balances strategy, process, technology and employee initiatives so that you address all of them within the time and resource limitations you face. I have broken these ...

Social media has become the new soapbox, and public conversations about companies and products have changed how customer relationship management systems and business processes should be developed, ...

If you are a mid-to-large-size company, using a customer relationship management (CRM) system is critical. Getting your salespeople to adapt to using the CRM in the appropriate way so that management ...

Rocket CRM announced today the launch of a partnership designed to provide integrated marketing automation and seamless CRM ...

Few high-profile IT labels have retained their glitz as long as CRM—customer relationship management, an umbrella title for almost every useful thing that can be done with enterprise IT systems. From ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to ...