Volkswagen has been in full crisis mode since the revelation in September that it was cheating U.S. regulators on diesel emissions. Numerous executives have since departed the beleaguered German ...

Chevrolet recently introduced its new slogan, “Together let’s drive,” which has garnered a mixed reaction. One of our readers, Ben, suggested that slogans could be a great topic for the question of ...

Before the Astra, Opel’s compact model was the Kadett. You can find out more about the Kadett/Astra lineage in our extensive guide about the subject, but here’s the thing - Opel is poking VW with the ...

The advertising industry is well past its booming years, with things simmering down now into a soft boil that rarely produces anything as remarkable as the old ads. With such a background, landing the ...

A slogan is a powerful branding device that can capture the minds of consumers and help them associate you with the products they need. The ideal slogan is catchy, intelligent and easy to remember.

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...