In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...

A lot of marketers will tell you that they’re “channel-agnostic” when figuring out where to put their spend. The idea is to deploy resources across various channels, see how they perform … and then ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

What is cross-channel marketing? Cross-channel marketing allows businesses to interact with customers across multiple channels while providing a seamless experience. Unfortunately, most businesses ...

In today's competitive environment, it's essential to establish strong relationships with potential customers, and multiple B2B channel partners help to achieve that. But what happens when companies ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

From your Instagram page to your company website, there are many paths to reach your target audience. However, only owned marketing channels offer complete authority over your brand’s message. Owned ...