When the micro-series trend became popular in China during the Covid pandemic, with millions of young people, mainly women, ...

EXCLUSIVE: Asia’s top five micro-drama apps reached a cumulative total of 150 million monthly active users (MAU) in February, while China-based companies achieved significant growth in the genre over ...

My partner recently confessed something to me about his screen-time habits: When he’s giggling at his phone, he’s often watching short English-language soap operas that have begun showing up on his ...

China's $5 billion micro drama industry is booming Bytedance and competitor Kuaishou among successful first movers Companies with Chinese ties creating short videos for U.S. customers Micro dramas ...

A new batch of apps promising to deliver romance, handsome billionaires and over-the-top storylines straight to your phone have knocked longtime favorites like YouTube and even Netflix from their top ...