Co-op advertising, also known as wholesale marketing, is budgeted funds retailers such as Macy’s, Nordstrom and Walmart spend on behalf of brands, and increasingly brands are making demands on how ...
SUNRISE, Fla.--(BUSINESS WIRE)--Marketing technology company SproutLoud is proud to announce that it has been awarded a second patent from the United States Patent and Trademark Office (USPTO), ...
Forbes contributors publish independent expert analyses and insights. I write about innovative founding CEOs. This article is more than 9 years old. A Series of Forbes Insights Profiles of Thought ...
It appears as though OEMs and dealers may be missing some potential co-op marketing opportunities to reach the same potential customers. That’s according to Netsertive’s recent survey findings in ...
Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, this report provides a roadmap for any destination executive looking for solutions to try and ...
We're all in pursuit of that satisfying moment when our message and our tactics come together to really improve performance. But the biggest challenge for a lot of distributed marketing organizations ...
Sojern, a leading provider of digital marketing solutions for the travel industry, today announced its Co-Op Marketing Program designed to help Destination Marketing Organisation (DMOs) drive ...
A business cooperative is a private group of small businesses that opt to pool their resources to benefit all members. This is not the same as multiple brands operating under a parent company; it is a ...
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