For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

"Rethink [your] choice of cola." Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

The polar bear may be seen as Coca-Cola's spirit animal, but Pepsi makes a play for the furry character in a new Super Bowl commercial. The ad, which is titled "The Choice" stars a polar bear – long ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola ...

Coca-Cola believes that World Cup marketing in the U.S. must reach beyond soccer’s existing fan base and help set the stage for future fandom.

Soft drinks have long been held as the worst of the worst in the fight against obesity. So much so that New York Mayor Michael Bloomberg banned the sale of soft drinks over 16 ounces within city ...

Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...