Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

Yabble’s AI image-based concept testing allows brands to gather rapid feedback from virtual audiences, helping assess designs ...

WASHINGTON — A study hint for immigrants preparing to take the citizenship test in 2008: Stop worrying so much about names and dates and start thinking conceptually about what it means to be an ...

Media are invited to watch NASA researchers drop test a jet fuselage cross-section with 10 crash dummies on board Thursday, June 29, at Langley’s historic gantry facility in Hampton, Virginia. Media ...