There is little question about the importance of social media to the marketing playbook. Not only does it allow brands to reach consumers where they are, it also provides marketers with a wealth of ...

New innovation team combines advanced technology, agile methodologies, and deep consumer insight to transform how ...

Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how AI and data reveal trends, but market visits ...

As CMO at Zappi, Nataly Kelly is responsible for growing the brand and demand for its agile market research platform. In today’s business landscape, data reigns supreme, and for chief marketing ...

As someone who has navigated the intricate tapestry of eight countries across three continents, I’ve learned firsthand that understanding language and culture is not just a nicety in global ...

“Organizations are leaning into AI for their innovation research,” Evans said. General Mills, for example, has used AI to build “synthetic audiences” to better understand and respond to consumers.

Wakefern Food Corp. is teaming up with consumer intelligence company NielsenIQ to get a deeper understanding of customer needs. Announced Aug. 19, under the agreement the Keasbey-based supermarket ...

LONDON--(BUSINESS WIRE)--Toluna, a global leader in insights and panel solutions, is redefining market research again with the launch of Toluna HarmonAIze Personas. This breakthrough technology ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

PITTSBURGH--(BUSINESS WIRE)--First Insight, Inc., a global leader in Voice of the Customer (VoC) retail solutions, today announced the launch of "InsightIQ Sentiment", a cutting-edge Generative ...

An icon in the shape of a lightning bolt. Impact Link It's the worst-kept secret in business. Despite countless tools, channels to reach consumers, and stunning AI advancements, brands still struggle ...