As CMO at Zappi, Nataly Kelly is responsible for growing the brand and demand for its agile market research platform. In today’s business landscape, data reigns supreme, and for chief marketing ...

As someone who has navigated the intricate tapestry of eight countries across three continents, I’ve learned firsthand that understanding language and culture is not just a nicety in global ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the first release in a series of insights, and expert commentary to guide brands and retailers ...

At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections with consumers to be leveraged for commercial results; in ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

Men are splintering into distinct style tribes, and designers, brands and retailers must figure out the best way to cater to ...

NBCUniversal has named Zoë Friend as Executive Vice President of Consumer Insights, under the company’s evolving Decision Sciences division. Friend will report to EVP & Chief Data Officer Will ...

A seismic shift in consumer data is propelling us into a new era of insights that I’m calling The Connected Era. The Fast Company Executive Board is a private, fee-based network of influential leaders ...

It's the worst-kept secret in business. Despite countless tools, channels to reach consumers, and stunning AI advancements, brands still struggle with the basics: understanding true consumer ...

Kroger’s data arm 84.51° announced Wednesday the unification of its retail media, consumer insights and loyalty marketing services. Those teams are now aligned in a single division under Kroger ...