Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer ...

A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

In my almost twenty years of online marketing, I’ve rarely seen a report showing the average worldwide visitor traffic most sites receive on a monthly basis. Truth be told, around 95% of all websites ...

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

If you want to increase sales of your product online, consider using tried and true tactics from brick and mortar retail stores. When you walk into any store, the entire layout is designed to help you ...

Infintech Designs published a detailed blog addressing the strategy, methodology, and specific implementation steps involved in increasing website conversion rates for business owners. The guide, ...