OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began testing ads in February. It makes sense that when users click an ad to carry ...

X has also introduced Unified Developer Tools, centralising Conversion API resources in Events Manager to help developers ...

OpenAI is expected to add conversion-optimization for campaigns this week as it rapidly updates ad options for advertisers and its ads page to introduce ChatGPT Ads experiences including advformat, ...

OpenAI is joining the likes of Meta and Google with its own tracking pixel. The pixel is already live for testing among some advertisers in the ChatGPT ad pilot, an anonymous exec tells Digiday. Last ...