This article is part of a Gaming Insights series paid for by Facebook. Gaming is a highly competitive industry. At Facebook, we see that games advertisers are often competing for the same audience, ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

From consistent storytelling to subverting your own festive traditions, many brands are betting on a returning creative idea ...

Channel 4 Sales is launching Smart Ad Engine, a GenAI service that seeks to make it easier for SMEs to advertise on TV. SMEs ...

TripleLift expanded its pause ads format to new partners including Xumo and Plex, offering broader access to premium CTV ...

Yeti built its cult brand all on its own. A new partnership with Wieden+Kennedy is a vote of confidence in the agency ...

Silverpush, the contextual intelligence company, announced today (November 19, 2025) a strategic partnership with Airtory, a leading creative ad tech platform to enable brands and agencies to ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...