Plus, why product innovation must precede any brand refresh.

In a crowded digital marketplace, attention is easy to attract for a moment but difficult to sustain. Consumers scroll past ...

Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases ...

The company films unscripted conversations with people in public places, then develops that footage into advertising creative that can be distributed and measured across paid social channels.

Opinions expressed by Entrepreneur contributors are their own. Advertising is an inherently creative industry. Sure, there is a lot of work that goes into the analytics side to ensure that you’re ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

Ovi Vitas will bring experience from Marriott, Reebok, and EA Sports to help Creative Planning continue to grow an ...

ADWEEK’s annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year’s ...

Mondelez International is one of the biggest food companies in the world. (Photo illustration by Alexander Pohl/NurPhoto via Getty Images) In an effort to become more consumer-centric, Mondelēz ...

Ovi Vitas joined Creative Planning as Chief Marketing Officer, adding an experienced digital and growth marketing executive ...

Forbes contributors publish independent expert analyses and insights. I write about cannabis entrepreneurs and the struggles they face. Apr 28, 2020, 05:53pm EDT Apr 29, 2020, 01:18pm EDT This article ...