Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event ...

Trust remains the industry’s most valuable asset. But trust cannot be protected through operational excellence alone. It ...

When a corporate crisis strikes, executives need a strategy for discussing the matter with employees, customers, and the public. But unless information about a crisis is shared in a careful, planned, ...

In today’s tumultuous landscape, the rise of misinformation and disinformation during disasters poses a significant challenge to effective crisis communication. The recent response to Hurricane Helene ...

Florida State University used effective crisis communication during a mass shooting, including a rapid messaging system and a safe word for first responders. Open communication about the victims and ...

As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

Long before COVID-19, the Society for Human Resources Management observed that, in a crisis, “communicating quickly, often, and well with internal stakeholders” is as important—if not more so—than ...