Frito Lay is breaking the rules of modern marketing by snatching up one third of all national inventory on ABC for a 'Groundhog Day' promotion ...

Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic rather than using laughs ...

Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends The Frito-Lay brand shot a commercial starring David Beckham and Thierry Henry in under five minutes to kick off a campaign ...

If you watched the Super Bowl on Sunday, you may have seen a 5-year-old potato farmer from St. Johns County featured in a Frito-Lay commercial.