the empathy map is intended to get into the head—and heart—of the customer. It helps you to visualize that what someone says doesn't always align with what they do. That's why it's also important to ...

Dr. Sophia Koustas “Empathy is when you feel and understand someone’s feelings, attitudes and experiences,” said Dr. Sophia Koustas, an associate professor of business administration ... between the ...

but empathy mapping can help you discover the optimal users and customers for your offerings. We'll be in your inbox every morning Monday-Saturday with all the day’s top business news ...

Ultimately, satisfying customers can create more customers for the business. One critical element in better customer interactions is empathy. Though empathy is a core soft skill essential in the ...