Picking your new hair color clocks in as the No. 1 most daunting beauty task of them all. As if selecting the shade of nail polish for your next manicure or landing on a lipstick color for the day ...

There are a lot of factors to take into consideration before trying a new hair color: maintenance, how easy it is to achieve with your natural color, and how it'll look with your skin tone are all ...

Providing nothing short of an 'OMG' mo', Hailey Bieber has, once again, surprised us with a beauty transformation that has us questioning the hindrance of DNA. Aka... "That's not really her... is it?" ...