When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between ...
Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind. The shift away from fully keyword-targeted search campaigns has ...
Demand Gen campaigns in Google Ads can now optimize toward view-through conversions on YouTube. Commerce Media Suite is expanding to Demand Gen inventory in Google Ads. Google teased additional Demand ...
Google doesn’t build products with B2B marketers in mind. Its largest budgets and transaction volume come from DTC and B2C brands, so that’s where product development naturally starts. That’s why new ...
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