Patrick Panayotov, President and CEO of Proceed Innovative, delivered a compelling presentation on the transformative role of ...

Lead generation, and co-registration come together in a way to make up the next area of digital marketing – incentive promotion. Advertisers might not know the sector by this name, but they have ...

Business owners and marketing directors often spend many hours developing the marketing and advertising strategies for their organizations. But once those strategies are developed, how do you ...

Marketing has many purposes, including introducing products and services, increasing a company's brand awareness, and driving sales. Marketing can't accomplish any of its purposes without effective ...