Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

A new consumer survey and strategic industry data analysis conducted byVericast illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to ...

For the first time ever, mobile will surpass direct mail as the U.S. local ad market grows to $161.5B in 2022, the BIA is forecasting ...

Direct mail has seen a boost during the pandemic, reaching homes consistently across demographics in a creative, cost-efficient way.

Many direct-to-consumer brands that once relied on digital advertising to drive brand awareness and sales are adding direct mail to their media mix, relying on the old-school marketing tactic to ...

In a first, BIA projects mobile will surpass direct mail in local market ad spend in 2022. Political ads will give local broadcast TV a boost in ad dollars next year.

Direct mail is often used in reverse mortgage marketing, and two leading loanDepot marketers explain its importance and limitations.

RSVP Direct Mail Advertising, a luxury direct mail company, has announced the expansion of its marketing services to Las Vegas, Nevada. The franchise expansion will allow RSVP to meet the growing ...

Number 10: Buffalo is home to many great inventions, innovators, and ideas and number ten on the list of ten things that came from Buffalo is direct mail advertising campaigns. Stay Informed with ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snail Mail Prevails Apple’s AppTrackingTransparency sent advertisers looking beyond Meta and Google for attribution-based ...

Understanding the challenges that may exist when using direct mail retargeting and following best practices will allow you to minimize these challenges and drive a strong result.

Former Cumulus Media Senior Vice President Gary Pizzati has launched a new arm of his company, We Mail America, aimed at helping radio clusters reclaim local ad dollars through targeted direct ...