Are direct mailing services worthwhile for modern businesses? Many organizations continue to use physical mail because it creates strong brand visibility and delivers messages directly to potential ...

Direct mail provides a great way to connect with your customers. Whether you’re looking to send postcards to make local neighbors aware of your new business or letters to all existing customers ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

DirectMail2.0 (DM20) is a marketing technology company that’s redefining the way businesses leverage direct mail. By seamlessly integrating digital marketing channels with traditional print campaigns, ...

Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size, or location. But that doesn’t mean the business hasn’t changed — or that more ...

You probably receive one every day - a personal invitation, exclusive sale, time-sensitive offer, catalog, flyer or a “welcome to the neighborhood” greeting. These mailers find you at your house, in ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...