Few success stories have baffled expectations quite like Don Julio tequila over the past few years. A regular sight in music videos, red carpet appearances and high-profile endorsement deals, Don ...

Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper. The move from Don Julio is significant because this is the ...

The culinary collaboration will be available for a limited time on Jan. 31. The Super Bowl is synonymous with food and drinks, and one game-day pairing -- wings and tequila -- is getting a pre-game ...

The original lawsuit was filed in the U.S. District Court of the Eastern District of New York by three parties: New Jersey resident Avi Pusateri, New York bartender Chaim Mishulovin who runs the Jazz ...

Chicken and tequila sound like the perfect pair for Super Bowl Sunday. Popeyes and Tequila Don Julio announced last week that they are collaborating for the upcoming Super Bowl LIX. The Popeyes x ...

George Clooney, or at least his tequila, may not be as smooth as he makes out. The Hollywood star helped make Casamigos the fourth best-selling tequila brand in the world, but it’s now the subject of ...

Diageo, one of the world’s largest alcoholic beverage companies, is facing two class-action lawsuits alleging that it deceptively marketed its popular tequila brands Casamigos and Don Julio as “100% ...

Popeyes Louisiana Kitchen has teamed up with Tequila Don Julio to release a Championship Lineup in preparation for the Super Bowl, hosted in Popeyes’ hometown of New Orleans. The brands have ...

While the history of tequila dates back to the ancient Aztecs where it was first mentioned in 1000 CE, we would not be here ...

Want to gain favorite-child status with a special Father’s Day gift? Consider a bottle of Tequila Don Julio Ultima Reserva, the crown jewel of the Tequila Don Julio collection.. Made from agaves ...