Imagine you are sick with a serious medical condition. How would you feel if someone constantly told you to buy their product because it would cure you, but this “cure” is actually worse than other ...

Tamar Abrams had a lousy couple of years in 2022 and ’23. Both her parents died; a relationship ended; she retired from communications consulting. She moved from Arlington, Virginia, to Warren, Rhode ...

List Prices in Drug Ads on TV Coming as CMS Finalizes Rule Despite numerous comments raising questions about a proposal to include list prices in pharmaceutical direct-to-consumer (DTC) advertisements ...

As television ads for cancer drugs pose the question, “Who wouldn’t want a chance to live longer?” or present statements like: “Living longer is possible,” the US Food and Drug Administration’s (FDA) ...

Imagine you are sick with a serious medical condition. How would you feel if someone constantly told you to buy their product because it would cure you, but this “cure” is actually worse than other ...

"A majority of Americans think prescription drugs shouldn’t be advertised on TV, according to a 2016 poll." —David Lazarus "Next time you see a TV commercial for a prescription drug, remind yourself ...

This post was co-authored with Ms. Lily Johns, research coordinator at the University of Michigan. As discussed in a previous post, direct-to-consumer pharmaceutical advertising (DTCPA) is designed to ...

And when the ads come on, that audience is also listening intently to all that can befall them if they take a certain drug. An unexpected side effect of ad agency compliance with the drug ...

Imagine you are sick with a serious medical condition. How would you feel if someone constantly told you to buy their product because it would cure you, but this ‘cure’ is actually worse than other ...

Tamar Abrams had a lousy couple of years in 2022 and ’23. Both her parents died, a relationship ended and she retired from communications consulting. She moved from Arlington, Virginia, to Warren, ...