Those disclaimers in TV drug ads could get longer if the Trump administration makes good on plans to require all safety risks ...

List Prices in Drug Ads on TV Coming as CMS Finalizes Rule Despite numerous comments raising questions about a proposal to include list prices in pharmaceutical direct-to-consumer (DTC) advertisements ...

Tamar Abrams had a lousy couple of years in 2022 and '23. Both her parents died; a relationship ended; she retired from communications consulting. She moved from Arlington, Virginia, to Warren, Rhode ...

As television ads for cancer drugs pose the question, “Who wouldn’t want a chance to live longer?” or present statements like: “Living longer is possible,” the US Food and Drug Administration’s (FDA) ...

Imagine you are sick with a serious medical condition. How would you feel if someone constantly told you to buy their product because it would cure you, but this "cure" is actually worse than other ...

This post was co-authored with Ms. Lily Johns, research coordinator at the University of Michigan. As discussed in a previous post, direct-to-consumer pharmaceutical advertising (DTCPA) is designed to ...

Imagine you are sick with a serious medical condition. How would you feel if someone constantly told you to buy their product because it would cure you, but this “cure” is actually worse than other ...

It's rare to make it through an episode of your favorite show without seeing a commercial for a prescription drug that includes a lengthy list of side effects and a prompt to speak with a doctor. And ...

Tamar Abrams had a lousy couple of years in 2022 and ’23. Both her parents died, a relationship ended and she retired from communications consulting. She moved from Arlington, Virginia, to Warren, ...