Whether you watched Sunday’s Super Bowl for Rihanna’s iconic, pregnancy-announcing halftime performance or the big game itself, one thing’s for sure: the commercials are always looked-forward-to. An ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

e.l.f. Cosmetics is back with eyes.lip.face.sticky and a new, “porpoise-ful” initiative to benefit Whale and Dolphin Conservation OAKLAND, Calif.--(BUSINESS WIRE)--On the fins of its first television ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? If you can think back to Jennifer Coolidge's post-Golden Globes interview, you ...

E.l.f. Cosmetics is recognizing what a cult classic its Power Grip Primer has become with a campaign emphasizing its popularity. The beauty brand is rolling out a new initiative in support of the ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Makeup products go viral every day, but as many beauty lovers have learned ...

King stars alongside 'Emily in Paris' actor Lucien Laviscount ‘eyes. lips. face. fandom.’ Catherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in 2022 and ...

Drag superstar Heidi N Closet partners with E.l.f. Cosmetics for a budget-friendly and inclusive makeup campaign. The campaign, "The Law Offices of E.l.f.ino & Schmarnes," humorously targets ...

Both for the brand and us shoppers. The post e.l.f.’s 2025 Impact Report Highlights Some Seriously Major Wins first appeared on Her Campus.

The brands collaborated on the “Put Your e.l.f. Out There” collection with a campaign featuring Harry Jowsey, who tells PEOPLE his date-night glam secrets e.l.f. Cosmetics/Tinder The beauty scene just ...