See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. The popular Elf on the Shelf toy has a new rival: Reindeer in Here. The ...

The holidays are fast approaching, which means it's almost time for the arrival of Christmastime's most controversial guest: the Elf on the Shelf. To some, the Elf is a beloved harbinger of Christmas ...

To hear Adam Reed tell it, the whole thing started when he realized that Elf on the Shelf was “going to scare the crap out of my daughter.” It was three years ago, and Reed’s daughter Peyton had just ...

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. “The Elf on the Shelf” — based here in ...

It's almost Christmas and Santa's test flights have run into trouble. Can The Elf on the Shelf, a crew of adorable Elf Pets Reindeer and Santa's gang of trusted Scout Elf friends help him find the ...

Adam Reed knew he wanted something different for his daughter. It was before she turned 2 that he and his wife, Jennifer, started to discuss what their family tradition would be around the holidays.