“Forging Links Online” (June 13) is a nice, high-level summary of the current state of experimentation in e-philanthropy. However, I am a bit concerned with comments attributed to Mark Rovner stating ...

There is a strange tension embedded in modern marketing strategy. Executives publicly celebrate digital transformation while ...

It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...

In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...

Why is direct mail making a comeback? Explore how offline marketing methods are helping businesses reach customers beyond ...

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...