Discover how guerrilla marketing uses unconventional, cost-effective methods like social media and personal interactions to ...

Marketing doesn’t have to be expensive. Every play here costs more time and creativity than money.

In today's over-advertised world, it should be harder than ever to reach new clients. But according to best-selling author Jay Conrad Levinson, there has never been a better – or cheaper – time to ...

It’s nice to have fat marketing budgets, but sometimes more can be accomplished with creativity. A sneak attack. A clever campaign riding the coattails of a public event. When guerrilla marketing ...

Guerrilla marketing means finding ways to generate maximum interest and excitement in your products using unusual, low- or no-cost tactics. This method of marketing has gained popularity partly ...

Earlier this year, Glenn Angell had a problem. His Portland company, New England Protective Coatings, was losing sales and needed a jolt. So Angell approached Yana Farrally-Plourde, president and ...

Topwick founder Fernando Campos saw a great guerrilla marketing opportunity at Apple stores when the iPhone 6 was released last week. Apple store and mall security personnel didn’t share his opinion.

Many call it guerilla marketing and define it as unconventional marketing intended to get maximal results from minimal resources. The term was coined by Jay Conrad Levinson, and is in full swing, with ...

When prospects call the Village at Chestnut Hills, an apartment community in Philadelphia, they have the option of being transferred to the front desk. They’ll actually be talking to the call center, ...

Undercover marketing seeks to influence buying decisions without tipping off the consumer about the manipulation. Also labeled buzz, guerrilla marketing or stealth marketing, these tactics take four ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...