In a move designed to capture the attention of Gen Z and younger viewers, FIFA has unveiled what it describes as a “game-changing partnership” with YouTube. The collaboration will allow broadcasters ...
YouTube has struck a World Cup deal with Fifa, allowing rights-holding broadcasters to stream live match action on the video platform in a move aimed at engaging younger, global audiences. Fifa hailed ...
March 17 - FIFA announced an agreement Tuesday making YouTube a "preferred platform" for this summer's World Cup. The deal allows rights-holding broadcast partners to stream the first 10 minutes of ...
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