Facebook has opened up a world of good with the official launch of its Marketing API Program. Previously limited to just a few companies, the new welcome mat invites all developers to create tools for ...

Facebook may be sidling away from ad tech, but it’s cozying up to marketing automation through a smorgasbord of APIs. At its F8 developer’s conference in San Jose this week, Facebook rolled out the ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta has announced a technical update to its ...

WhatsApp released a business API for chatting with prospects through Facebook ads. Here's what marketers need to know. Marketers are always trying to understand knowing where their customers play and ...

TechCrunch has discovered a big, unannounced marketing tool from Facebook called Business Manager that lets teams at enterprises and agencies manage multiple ad campaigns and Pages in one interface.

Did you know that only 8% of retail purchases happen online? That, of course, means the rest of these purchases happen offline, in the real world. For merchants who want to build a seamless connection ...

As part of its continuing its efforts to improve user privacy and security following the Cambridge Analytica scandal, Facebook on Monday rolled out additional API changes that put more restrictions on ...