American Rebel — America’s Next Great Success Story — Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand ...

At the MarTech Conference, we discussed why silos, integrations and neglected data streams keep marketers from seeing the full picture. The post Underutilized data sources: Unlocking what marketers ...

In today's B2B landscape, marketers are working with a mix of data sources to drive performance. Both first- and third-party data serve a purpose, and most strategies rely on a thoughtful blend of the ...

In today’s world, privacy matters more than ever. With new rules like GDPR and the end of third-party cookies, businesses can no longer rely on tracking people around the web to understand their ...

For a great first-party data strategy, brands and agencies need to prioritize their data acquisition strategy.

With a career spanning partnerships with some of the world’s top chefs and restaurant innovators, Britney Ziegler has spent ...

QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...

In categories where people care deeply—travel, live events, dining—loyalty isn’t a gimmick; it’s a habit. Consumers still want the big moments, even as budgets feel tighter. The brands that win aren’t ...