Florida has broken another tourism record, welcoming 34.4 million visitors in the second quarter of 2025, according to new ...

While national headlines question the future of tourism and some U.S. markets face softening demand — especially among ...

In 2019, before the pandemic, overseas travelers accounted for 7.4 percent of Florida visitor totals and Canadians were at ...

Here’s why Orlando took first place on this list of the best U.S. cities for retirees and two other Florida cities that made ...

Trying to show that not all of Florida was hit by the hurricanes and that affected regions are reopening, the Visit Florida committee bumped up post-storm marketing efforts. Visit Florida has added $1 ...

One of Gov. Ron DeSantis’ closest lieutenants will be taking over Florida’s tourist marketing arm as President Trump’s policies are causing many Canadian and other visitors to stay away, rattling the ...

Visit Sarasota County was honored with the award named after the "Father of Florida Tourism" for its 2024 annual summit ...

Florida’s quirkiest roadside gems—from mermaids and monkeys to mystery hills and citrus towers—await your next road trip!

Sasha and Daniel Soyka, a brother-sister duo — and the pride of their late father, Mark Soyka — are now facing an uncertain ...

There are fears that diseases that are normally contained due to widespread immunizations could start spreading.

Deep concern is spreading among doctors, parents and public health workers for the safety of children and others who might be ...