A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

Had Edsel survived longer than three model years, we’d be savoring birthday cake topped with 60 candles on September 4. That’s the day, in 1957, when Americans got their first look at the highly ...

The Ford Edsel is often regarded as one of the most notorious failures in the history of the American automobile industry. A project that cost Ford hundreds of millions of dollars and took years to ...

Established in late 1956, the Edsel division was Ford's answer to mid-priced Oldsmobile and DeSoto products. But the company survived for only three years and went into the history books, leaving a ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...