Ford is one of the biggest and oldest names in the automotive world. The legendary Michigan-based brand, symbolized by its iconic Blue Oval logo, is widely regarded as responsible for introducing ...

Hand-built in Argentina, the SP40 fuses 1930s Art Deco aesthetics with a modern Coyote V8 and a carbon fiber body. Weighing ...

The story of the Edsel serves as a cautionary tale for corporations, highlighting the consequences of high expectations, overconfidence, and large budgets when they clash with actual consumer needs ...

A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

If Juliet (that Juliet) was right, naming things wouldn’t change what they really are, and a rose, “by any other name, would smell as sweet.” Except the human brain is wired to draw connections ...

It all started with the promise of an upscale brand that was set to deliver some of the most innovative cars in its price range, but only three years and about $250 million in losses later, the Edsel ...

The Edsel has never been a hit, but like many other short-lived nameplates, it has become particularly desirable in the world of collectors. Finding an original Ford Edsel in good shape isn't easy.

Had Edsel survived longer than three model years, we’d be savoring birthday cake topped with 60 candles on September 4. That’s the day, in 1957, when Americans got their first look at the highly ...

Edsel Ford was all about form. Henry Ford cared only for function. Henry, the practical, conservative inventor who believed his Model T was all the car anyone from farmhand to millionaire would ever ...

I saw this week that Butch Bovenschen III from Bloomfield had died. He was 79 and a dedicated member of the Greene County-based Classic Cruisers Car Club who surely read My Favorite Ride on occasion.

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...