Ford takes $19.5 billion hit
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Four years after Ford bravely electrified its best-selling vehicle, the F-150 Lightning pickup, it seemed ready to drop the model owing to slowing demand. Now, it turns out the company's got other plans.
The Ford Motor Company's recent announcement regarding the near-future strategy (until 2030) includes the unsurprising bombshell of an EV truck's untimely death
DETROIT — Ford Motor plans to halt production of its all-electric F-150 Lightning from mid-November until early next year to address bloated inventories and narrow losses on the pickup trucks. The automaker on Thursday confirmed the seven-week shutdown ...
View post: Engine Teardown Explains Why This Genesis GV80 Seized at Just 30,000 Miles The Ford F-150 Lightning hasn’t been around as long as its gas-powered sibling, but it’s quickly become one of the most recognizable electric pickups on the road.
Ford executives are considering scrapping the electric version of the F-150 pickup truck, the Wall Street Journal reported Thursday, citing people familiar with the matter. Ford declined to comment on the matter, but said that it was focused on producing ...
When Ford electrified its bestselling pickup truck, it pulled out all the stops. The F-150 Lightning may look virtually identical to other versions of the pickup, but it’s smoother, faster, and obviously far, far more efficient than the ones that run on ...
The Ford F-150 Lightning is the best-selling electric pickup in the country, but it doesn’t matter. The gas-burning F-150 and Super Duty are obviously much hotter sellers, and they are what Ford has chosen to prioritize while the automaker’s stock of ...