Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another “Model T” moment in automaking history. Ford didn’t show us the truck, ...

Bad Bunny featured a vintage Ford F-100 pickup last week, giving the automaker millions in free advertising as he connected with his Puerto Rican roots.

Ford, maker of America’s best-selling truck, wasn’t about to let everyone else have all the pickup fun at this year’s SEMA show. The Detroit giant will show off a new upgrade package at the annual ...

Ford F-150 street truck concept is set for the 2024 SEMA show The concept previews an upgrade package to be offered via Ford's Custom Garage program The package will include a 700-hp supercharger kit ...