Social media is one of the best ways small businesses can reach current and prospective customers. Research from Sprout Social found that during the first year of the pandemic, 43 percent of consumers ...

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on ...

When it comes to social media management, generative AI tools can be hugely useful for helping with planning and scheduling, as well as automating routine elements of content creation. In fact, there ...

Social media’s impact on a business needs to be measured in order to prove -- and improve upon -- its ROI. But though delving into social analytics can be exciting, it also can be overwhelming.

If this past year has taught us anything, it’s that social media was (and still remains) the place to connect with clients – and especially prospects. Faced with the reality of essentially becoming ...

"IBM (US), Google (US), Oracle (US), Salesforce (US), Adobe (US), SAS (US), Qualtrics (US), Digimind (France), Talkwalker (Luxembourg), Hootsuite (Canada), GoodData ...

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