Gentenox Enterprises Limited explains how small UX friction points influence user behavior and conversions, offering expert insights on improving digital experiences.

We’ve never had a more complicated time in the history of transactions. Information is traveling much faster than any of us expected. It’s not easy and many organizations are struggling. Complicated ...

Customers, as we all know, are a fickle bunch. Considering how customer loyalty is far from abundant these days, there are many ways to lose a customer, but the biggest turn-off for today’s consumers ...

Larry Myatt’s thoughtful and challenging essay “Nine Friction Points in Moving to Smaller School Units” (Commentary, April 6, 2005) raises important issues for educators trying to restructure their ...

Marketing often gets thrust into the spotlight when business conversions slide. The thinking goes something like this: “If we increase our spend, we’ll increase our leads and sales.” Yet adding more ...

17% of business failures are caused by unfriendly product experience. 19% of business failures are because they were out competed. That means 36% of business failures can boil down to one thing: ...