The Desk on MSN

Walmart’s NewFront vision: content-to-commerce

Vizio is central to Walmart’s vision of transforming from a retail media network into a full “content-to-commerce” ecosystem, ...
The Drum

Walmart pushes retail media full-funnel with CTV, influencers and in-store screens

If you still think retail media begins and ends with sponsored search, Walmart would like a word. On stage at ANA Masters of Marketing 2025, Walmart Connect’s Ryan Mayward lined up Omnicom Media Group ...
Warc

Walmart Connect: ‘We see ourselves as a full-funnel retail media network’

WARC caught up with Walmart Connect’s Rich Lehrfeld in Cannes to discuss retail media’s upper funnel shift and why experience matters most in brand-building. Cannes has always been about creativity.
Digiday

Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights

Walmart Connect doesn’t seem to want to just be seen by the market as the best retail media network anymore, but a top overall ad business. There are already indicators of this new posturing: Walmart ...