Lionel Messi, Lamine Yamal Set New Sales Records as World Cup Market Heats Up

The past, present, and future of the soccer hobby, Lionel Messi and Lamine Yamal, continue to set records as the 2026 World ...

In Messi’s orbit, even a Timbers loss comes with different stakes

Same field, same match, entirely different stakes. On Sunday, Messi’s name populated the majority of backs making the ...

Messi’s Intense World Cup Training Regimen—Revealed

The Argentine superstar is expected to compete in his sixth World Cup this summer, seeking back-to-back trophies.

You Literally Can’t Miss The New Lowe’s Messi World Cup Ad Campaign

At its center is the creation of 10-foot, inflatable and luminescent lawn-ready Messi figure that its Rewards and ProRewards ...

Exclusive: Alex Morgan joins Lionel Messi and more soccer legends in 'Superior Match' for FIFA World Cup video

Two-time FIFA World Cup champion Alex Morgan joins Lionel Messi and other soccer legends leading into the FIFA World Cup.
Athlon Sports

Lionel Messi Loses MLS Award to USMNT Star

With the 2026 FIFA World Cup now just weeks away, attention around the USMNT continues to grow as the team prepares to play on home soil. Coach Mauricio Pochettino will announce the squad for the 2026 ...